Kivikoda wanted to refresh its brand, so I initiated an update that included creating a new logo. Along with the visual identity renewal, a new typeface and suitable color palette were selected to support the company’s unique character.
At the beginning of the process, I created two mood boards for the client, presenting various visual ideas – from typography and color schemes to design elements. For each choice, I included explanations and justifications: why this particular solution was suitable and what meaning it conveyed.
The client selected the mood board that resonated most and best matched the company’s essence and style. Based on this, I continued with a competitor analysis and a brief market study to ensure the brand’s relevance and distinctiveness in the market.
Instead of the old logo with three separate blocks, I designed a single square-shaped symbol with a cut edge, symbolizing the cutting of marble – a direct reference to the company’s core activity. I aimed for a logo that is simple and minimalist, yet full of character. The cutting concept was also incorporated into the design of the letter “K,” emphasizing attention to detail.
For the brand, I selected a typeface that conveys clarity and clean lines, along with colors that reflect Kivikoda’s professional and modern character. I compiled all the work into a brand book, which includes the company’s story, guidelines for using the primary and secondary logos, the color palette, typography choices, logo usage examples, and distinctive visual elements that can (but don’t have to) be used in future designs.
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