{"id":266,"date":"2025-05-11T16:07:58","date_gmt":"2025-05-11T16:07:58","guid":{"rendered":"https:\/\/www.pillehunt.ee\/?p=266"},"modified":"2025-11-25T17:59:56","modified_gmt":"2025-11-25T17:59:56","slug":"kivikoda","status":"publish","type":"post","link":"https:\/\/pillehunt.ee\/en\/kivikoda\/","title":{"rendered":"Kivikoda"},"content":{"rendered":"
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Kivikoda: Br\u00e4ndi visuaalne identiteet ja logo kujundus<\/h3>\n\n\n\n

Kivikoda wanted to refresh its brand, so I initiated an update that included creating a new logo. Along with the visual identity renewal, a new typeface and suitable color palette were selected to support the company\u2019s unique character.<\/p>\n\n\n\n

At the beginning of the process, I created two mood boards for the client, presenting various visual ideas \u2013 from typography and color schemes to design elements. For each choice, I included explanations and justifications: why this particular solution was suitable and what meaning it conveyed.<\/p>\n\n\n\n

The client selected the mood board that resonated most and best matched the company\u2019s essence and style. Based on this, I continued with a competitor analysis and a brief market study to ensure the brand\u2019s relevance and distinctiveness in the market.<\/p>\n\n\n\n

Instead of the old logo with three separate blocks, I designed a single square-shaped symbol with a cut edge, symbolizing the cutting of marble \u2013 a direct reference to the company\u2019s core activity. I aimed for a logo that is simple and minimalist, yet full of character. The cutting concept was also incorporated into the design of the letter \u201cK,\u201d emphasizing attention to detail.<\/p>\n\n\n\n

For the brand, I selected a typeface that conveys clarity and clean lines, along with colors that reflect Kivikoda\u2019s professional and modern character. I compiled all the work into a brand book, which includes the company\u2019s story, guidelines for using the primary and secondary logos, the color palette, typography choices, logo usage examples, and distinctive visual elements that can (but don\u2019t have to) be used in future designs.<\/p>\n\n\n\n

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Kivikoda: Br\u00e4ndi visuaalne identiteet ja logo kujundus Kivikoda soovis oma br\u00e4ndi v\u00e4rskendada, mist\u00f5ttu alustasin uuenduskuuriga, mis h\u00f5lmas ka uue logo loomist. Koos visuaalse identiteedi uuendamisega tuli leida uus fondit\u00fc\u00fcp ja sobivad v\u00e4rvitoonid, mis toetaksid ettev\u00f5tte isikup\u00e4ra. T\u00f6\u00f6protsessi alguses koostasin kliendile kaks tuju- tahvlit, milles esitlesin erinevaid visuaalseid ideid \u2013 alates t\u00fcpograafiast ja v\u00e4rvilahendustest kuni kujunduselementideni. […]<\/p>\n","protected":false},"author":2,"featured_media":401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tehtud-too"],"_links":{"self":[{"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":5,"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/posts\/266\/revisions\/464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/media\/401"}],"wp:attachment":[{"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pillehunt.ee\/en\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}